Tender
About Tender
Tender is a UK charity working to prevent domestic abuse and sexual violence through
education. Delivering programmes to 20,000 to 30,000 young people each year, the
organisation uses creative arts to teach healthy relationships, supported by a team of staff
and freelancers across England. We sat down with Tender’s Chief Operating Officer, Trupti
Reddy to understand how Salesforce and Hyphen8 had made an impact on their charities
vital work.
The Challenge: Scaling Impact with a More Connected, Intelligent Platform To Create Vital Impact Across the UK.
Tender’s work is vitally important. By helping people understand what healthy relationships look like, they are working towards a future where no one has to experience domestic violence or sexual abuse.
As Tender grew, managing fundraising, programme delivery, and reporting became increasingly
complex. The organisation needed a more structured and scalable system to support its growth, improve efficiency, and enable teams to access the information they needed quickly and easily.
"We needed to make sure Salesforce was being used to its full potential… There were still things being managed in spreadsheets rather than in Salesforce. We needed a partner to help us recognise it's full potential and ensure that we are using the tools in Salesforce to help our charity create as much impact as possible.
Trupti Reddy, Chief Operating Officer, Tender
Pain Points
As the organisation grew, the team wanted to further evolve Salesforce but needed additional technical expertise and capacity to unlock its full potential. There was a clear opportunity to enhance data structures, records, and processes to better support long-term impact and scalability.
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Moving from spreadsheets to a more connected way of working
● Teams were working across multiple spreadsheets and systems, and wanted a more
streamlined way to access and manage information in one place.
● Bringing data together more efficiently would enable faster decision-making and reduce
time spent on manual consolidation. -
Connecting fundraising and delivery for greater insight
● The team wanted to bring fundraising and programme delivery closer together to better
understand income, pipeline, and impact in one view.
● Having this visibility would enable stronger strategic decisions and clearer insight into how
funding translates into real-world outcomes. -
Making reporting faster and more accessible
● Reporting involved input from multiple teams, and there was an opportunity to make this
process quicker and more seamless.
● The goal was to give fundraisers easier access to the data they needed, enabling faster
reporting and stronger engagement with funders. -
Supporting teams to manage increasing scale
● As delivery grew, teams were managing a high volume of projects and needed a system
that could support this scale more effectively.
● Creating more structure and visibility would ensure teams could continue delivering high-
quality programmes as demand increased.
The Solution
Hyphen8 designed and customised a fully integrated Salesforce platform, connecting fundraising, programme delivery, and reporting into one central system.
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Customised fundraising and pipeline management
● Built tailored opportunity structures and fields to track income streams, pipeline, and
funding performance over time.
● Connected fundraising data directly to delivery and reporting, giving teams full visibility of
outcomes. -
End-to-end programme management
● Developed bespoke objects and templates to manage schools, projects, participants, and
programme types.
● Enabled teams to track delivery in detail, including timelines, outputs, and key contacts. -
Integrated contract and operations management
● Linked contract management processes into Salesforce, allowing teams to manage
facilitators, schools, and agreements in one place.● Streamlined operational workflows, reducing manual admin and improving consistency.
Centralised data and 360 visibility
● Created a single source of truth across fundraising, delivery, and leadership teams.
● Enabled a complete view of donors, funders, and projects within one system. -
Real-time reporting and impact tracking
● Built flexible reporting tools to track reach, performance, and outcomes across different
timeframes.
● Enabled teams to quickly generate reports tailored to funders, communications, and
internal needs.
Ongoing support and continuous improvement
● Provided ongoing technical support and enhancements, helping the organisation
continuously refine and improve processes
● Acted as a long-term partner to ensure Salesforce evolves alongside the organisation
The Impact of working with Hyphen8
The Impact
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Increased fundraising performance
● Improved visibility of income streams and pipeline allows the team to make more informed
decisions and refine their fundraising strategy“That all feeds into our fundraising strategy every year… I’m 100% sure that has increased
our fundraising.” -
Time savings and operational efficiency
● Eliminated the need to pull data from multiple spreadsheets, saving significant time across
teams
“Rather than having to find 10 different spreadsheets… that’s a lot of time saved.” -
Faster, more accurate reporting for funders
● Thanks to Hyphen8, Fundraisers can access programme data directly, reducing reliance on other teams and speeding up reporting.
“The fundraisers can access a lot of that information themselves thanks to Hyphen8 providing amazing support and solutions.”Improved impact visibility and storytelling
● Made it easy to track and report on the number of people reached and the outcomes delivered.
● Strengthened the organisation’s ability to demonstrate impact and secure future funding. -
Scaling impact without increasing headcount
● Enabled a small team to manage growing demand through automation and better systems
● Supported sustainable growth without significantly increasing operational costsOne central system across the organisation
● Centralised all data into Salesforce, ensuring every team works from the same accurate
and up-to-date information
“Having one place where all of that information is available is essential.”
With Salesforce fully embedded across the organisation, Tender has transformed how it operates. Teams now have the visibility, structure, and efficiency needed to scale their work, strengthen fundraising, and deliver greater impact without increasing headcount.
Making an impact
"Salesforce is the lynchpin of the organisation… it’s used every day across fundraising and
delivery."
Trupti Reddy, Chief Operating Officer, Tender
Why Did You Choose Salesforce and Hyphen8?
Tender chose Salesforce to create a centralised, scalable system that could manage both fundraising and programme delivery. Hyphen8 was selected for their deep understanding of the nonprofit sector and their ability to build tailored solutions that meet complex organisational needs.
"It’s been a really positive experience working with Hyphen8. They’ve supported us both with larger pieces of work and ongoing improvements, which has been invaluable as we’ve grown." Trupti Reddy, Chief Operating Officer, Tender
With a long-standing partnership, Hyphen8 has continued to support Tender through both large-scale transformation projects and ongoing improvements, ensuring the system continues to evolve alongside the organisation.
Advice for other charities
"Everyone we’ve worked with at Hyphen8 has been absolutely lovely, and really supportive. They’ve made what could be quite complex changes feel manageable and straightforward."
Trupti Reddy, Chief Operating Officer, Tender
