Classics For All

Discover how Classics for All transformed operations with Salesforce, reducing admin time, improving data visibility, and scaling impact across 1,200+ schools.

About Classics for All

Classics for All is a UK charity dedicated to ensuring every young person has access to a classical education, regardless of background. Working with over 1,200 state schools across the country, they support teachers in introducing subjects such as Latin, Ancient Greek, and classical civilisation, helping broaden horizons and open up future opportunities for thousands of pupils.

Their Team’s Challenge with Systems

Classics for All faced growing operational pressure as demand increased, but their systems struggled to keep up. Reliant on manual processes, Word documents, and disconnected tools, the team spent significant time managing applications, tracking school engagement, and updating records.

With no structured workflows or automation in place, applications arrived constantly with no clear deadlines, leaving the team in a continuous cycle of administration. This limited visibility created inefficiencies across the organisation and took valuable time away from supporting schools and expanding access to classical education.

"We were relying on Word documents, spreadsheets, and manual processes for everything. Applications were constant, and we spent so much time on admin that we couldn’t focus on the work that really mattered. We knew we could be doing this so much better, and that we needed a system that would save time and help us support more schools."

Anna Bell, School Support Coordinator, Classics for All

Pain Points

Classics for All Pain Points

As demand from schools grew, so did the pressure on the team. Without streamlined systems in place, much of their time was spent managing processes rather than supporting schools, limiting their ability to scale impact and reach more pupils.

Manual, time-consuming processes
- Schools applied via Word documents and emails, requiring manual input into Salesforce for every application.
- Training reports and updates were completed manually, creating a constant administrative burden.
- Repetitive tasks took up valuable time that could have been spent supporting schools and teachers.
Disconnected systems and data
- Information was split across spreadsheets and Salesforce, leading to duplication and confusion.
- Teams had to switch between multiple tools to manage applications, schools, and activities.
- Lack of a single source of truth made it difficult to maintain accurate, up-to-date data.
Unstructured application management
- Applications could be submitted at any time, creating a constant and overwhelming workload.
- No deadlines or batch processing meant the team were always reacting rather than planning.
- The volume of applications made it difficult to prioritise and manage effectively.
Limited visibility of schools and engagement
- No clear way to track which schools had shown interest versus submitted applications.
- Difficulty understanding which schools coordinators were actively engaging with.
- Lack of oversight made it harder to drive conversions and follow up effectively.
Lack of automation and scalability
- Key processes, such as communication and tracking, were not automated.
- The team relied heavily on manual intervention for simple tasks.
- Systems were not set up to scale with growing demand from schools.
Poor reporting and impact tracking
- Difficult to track training activity, including hours delivered and remaining.
- Limited ability to report on impact across schools and programmes.
- Data was not structured in a way that supported decision-making or growth.

The Solution: A Seamless, Automated System

Hyphen8 was chosen by Classics for All to design a Salesforce platform tailored to how Classics for All works. By combining expert guidance with hands-on training, the team were empowered to build automated processes, gain full visibility, and create a system that supports their growth and impact.

Empowering the team through training and support
- Delivered hands-on Salesforce training, enabling the team to confidently build and manage their own processes.
- Provided expert guidance to solve complex challenges quickly and efficiently.
- Supported the team to take ownership of their system, reducing reliance on external resources.
Automated application and enquiry processes
- Built a fully digital application journey using FormAssembly, integrated directly with Salesforce.
- Introduced structured enquiry forms to capture and track all school interests from the outset.
- Removed manual data entry by automatically logging and updating records in real time.
Structured workflows and deadlines
- Implemented clear application deadlines to manage demand and reduce overwhelm.
- Created streamlined workflows to process applications in batches rather than continuously.
- Enabled the team to plan ahead and prioritise work more effectively.
Improved tracking and visibility across schools
- Developed a centralised system to track every school from initial enquiry through to application.
- Introduced reporting and dashboards to monitor engagement and conversion rates.
- Enabled coordinators to easily follow up with schools and drive applications forward.
Automation of communications and reporting
- Built automated email triggers and templates to reduce manual communication.
- Created automated reporting processes for training delivery and school activity.
- Enabled real-time tracking of key metrics such as training hours and school engagement.

The Impact of working with Hyphen8

Significant reduction in manual administration

Increased visibility across 1,200+ schools

Increase in applications, year on year.

The Impact

With a fully automated, structured system in place, Classics for All has transformed how it operates. The team now has the time, visibility, and confidence to focus on what matters most, supporting more schools and expanding access to classical education across the UK.

Saving time and increasing capacity
- Automation has removed hours of manual admin, allowing the team to focus on supporting schools rather than processing paperwork.
- Structured workflows mean the team can manage high volumes of applications without feeling overwhelmed.
- Staff can now prioritise impactful work, increasing overall organisational capacity without growing the team.
- Reduced reliance on manual processes has freed up time across the team, improving day-to-day efficiency.
"Hyphen8 helped us completely rethink how we were working. What used to take hours of admin is now streamlined, and we can finally focus on supporting our schools."

- Anna Bell, School Support Coordinator, Classics for All
Full visibility and better decision-making
- The team can now track every school from initial enquiry through to delivery, all in one place.
- Real-time reporting provides clear insights into engagement, progress, and performance.
- Improved data enables more informed decisions and stronger planning for future growth.
- Centralised data has created a single source of truth, improving confidence in reporting and accuracy.
"With Hyphen8’s support, we now have complete visibility across everything we do. It’s transformed how we understand our work and make decisions."
- Anna Bell, School Support Coordinator, Classics for All
Stronger engagement and conversion
- Coordinators can clearly see which schools to follow up with, improving conversion rates.
- Schools are guided through a structured journey, creating a better experience from the outset.
- Increased engagement means more schools accessing support and introducing classics into their classrooms
- Proactive follow-ups are now possible, helping turn early interest into confirmed applications.
"Hyphen8 helped us put structure around our processes, which means we can now properly follow up and support schools from that first point of interest."
- Anna Bell, School Support Coordinator, Classics for All
Clearer impact tracking
- Training delivery, including hours completed and remaining, is now fully trackable.
- The team can easily report on their work and demonstrate impact to stakeholders.
- Better data supports funding conversations and future programme expansion.
- Improved tracking allows the team to understand where support is most needed and respond accordingly.
"Thanks to Hyphen8, we can now clearly track what we’re doing and the impact we’re having. That just wasn’t possible before."
Anna Bell, School Support Coordinator, Classics for All

Why Did You Choose Salesforce and Hyphen8?

"Hyphen8 have been absolutely brilliant to work with.

They really took the time to understand what we needed and gave us the tools and confidence to build something that works for us long term."

Anna Bell, School Support Coordinator, Classics for All

Advice for other charities

"I would absolutely recommend working with Hyphen8, especially if you’re looking to get more out of Salesforce. The training they provide is invaluable. It gave me the confidence to build what we needed ourselves, rather than relying on someone else to do it for us."

"They don’t just deliver a solution and walk away. They take the time to understand how you work, challenge your thinking when needed, and guide you towards what will actually make the biggest difference. That’s been incredibly valuable for us."

"If you can, invest in the training. It means you can adapt and grow your system as your organisation evolves, which has made a huge difference to how we work day to day."

Anna Bell, School Support Coordinator, Classics for All

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