The Homeless World Cup works with a network of 74 organisations representing 74 nations around the world. These National Partners vary in size and structure but they all have one thing in common: they all use the power of football to help people who are homeless and socially disadvantaged.

Our National Partners deliver year-round street football programmes, and select the players who will represent their country at the Homeless World Cup tournament.

The Homeless World Cup is an annual football tournament organized by the Homeless World Cup Foundation, a social organization which advocates the end of homelessness through the sport of association football (or soccer). The organization puts together an annual football tournament where teams of homeless people from each country compete.

The 2008 tournament was the first to include a women’s competition. From 2010 onwards, all tournaments have featured both men’s and women’s teams.

The first annual football tournament for homeless people took place in 2003 in Graz, Austria with 14 players from 18 countries. Host cities since then have included Gothenburg, Edinburgh, Copenhagen, Cape Town, Melbourne, Milan, Rio de Janeiro, Paris, Mexico City, Poznań, Santiago, Amsterdam, Glasgow, Oslo and Mexico City.

Most recently, the 17th edition was hosted by Wales in Bute Park, Cardiff, with Michael Sheen opening the tournament.  More than 500 players representing over 50 countries travelled to Wales to attend the week-long festival of football so the Charity’s impact has continued to grow.

The tournament also attracts thousands of visitors each year with millions more online followers.

They mainly focus on volunteers and some donations.

The Challenge

Homeless World Cup didn’t really have an effective way to record their participants/press/staff contacts and be able to report easily year on year on who attended.  The majority of the data was managed a lot on spreadsheets which caused data silos.

The Solution

As Homeless World Cup only had a small budget Salesforce Communities was not a feasible option at the time so we needed to find a suitable, cost effective solution that would work well with Salesforce NPSP.

We instead built sites so they could control by tournament who attended – giving the managers of the team the ability to view their participants and add the required amounts of players easily.

By teaming up with FormAssembly we provided the ability to integrate forms with real-time updates into Salesforce for their Partner Annual Surveys which had in the past, this previously had been difficult to manage with their own form system and no ability to turn the data easily into records that could be reported on.

Homeless World Cup now have a major benefit now in seeing straight away who is registering, numbers of participants, press, extra staff and controlling the ability to allowing a player to participate only once. Analysing shoe sizes etc if they need to buy in equipment for the tournaments. Linking data to their partners so they have a better view of what each one is doing.